Consistent posting on social media is the key to getting and maintaining a good follower count, but how do you keep coming up with Instagram photo ideas to post everyday?
(This post contains affiliate links – click here to read my full disclosure policy.)
Firstly, decide how often you are going to post. Whether it’s 3-5 times a week, once a day, twice a day etc. As long as you have a schedule, you can remain consistent.
Use some of the Instagram photo ideas in this post, create the photographs, write up the captions and then schedule them out for specific days.
I love Tailwind’s Instagram scheduling tool. I already fell in love with their scheduling for Pinterest when it helped to more than double my blog traffic in one month, but then they brought out their Instagram tool and it’s a game changer. You should definitely consider scheduling your Instagram photo ideas.
You can repeat some of the Instagram photo ideas month after month, so you constantly have something to post.
40 Instagram Photo Ideas
1. Flat lay
Flat lays are all the rage right now.
They are perfect for Instagram and you can use them to show off your latest product or business tool in a more interesting way.
Relevant hashtags: flatlayforever #flatlaylover #flatlaytoday #flatlayfashion #flatlaystyle #flatlaybreakfast #flatlay #flatlaylove #flatlayphotography #flatlayphoto #flatlayout #flatlayfriday #flatlaybooks #flatlayinspo #flatlaymakeup #flatlayjournal #flatlaysquad #flatlayfood #flatlaycoffee #flatlaygoals #flatlayoftheday #flatlays #flatlayinspiration #flatlaystyling
2. Headshot
Instagram is a great way to connect with your audience and establish new working relationships. It helps if you have a headshot or two, so that your followers can get to know the person behind the account.
Whether it’s a selfie or a professional headshot, post it!
Here’s a guide on how to take professional photos of yourself.
Relevant hashtags: #headshot #headshotphotography #headshotmakeup #headshotsonly #headshotz #headshotday #headshotsallday #headshotoftheday #headshots #headshotsphotography #headshotsession #headshotsessions #headshotphoto
3. Quote
People love quotes, especially on Instagram. It’s that little boost of motivation that people usually need.
Quotes have always been my most liked content on Instagram.
Relevant hashtags: #quotestags #motivationalquotes #quotestoinspire #quotestagram #quotestag #quotesdaily #quoteslover #quotesforyou #quotesforlife #quoteoftheday #quotesaboutlife #quotesandsayings #quotestoliveby #quotesoftheday #quote #quotesgram #quotesaboutlove #quoted #quotesofinstagram #quotes
4. Outfit Of The Day
This one is especially good for you’re a fashion or lifestyle blogger. Instagram is a fab way of showing off your daily outfits.
This is one of those Instagram photo ideas that you can use daily, so that’s a piece of content to share EVERY DAY!
Relevant hashtags: #ootd #outfitideas #outfits #outfitsociety #outfitblogger #outfitdujour #outfitgrid #outfitstyle #outfitpost #outfitselfie #outfitinspiration #outfitplace #outfitoftheday #outfitgoals #outfitters #outfitdiaries #outfit #outfitfromabove #outfitlove #outfitinspirations #outfitday #outfitlook #outfitdetails #outfitideas4you #outfitsideas #outfitinspo #outfittoday #outfitshare #outfitshot #lookoftheday
5. Thought Of The Day
Another daily piece of content you can share. Whether it’s a vent, a general wonderment (great for asking questions and getting your engagement up) or a bit of advice, a Thought of the Day post will give you a chance to connect to your followers.
Relevant hashtags: #thoughtoftheday #thoughts #wordsofwisdom #lifelessons #positivethoughts #thoughtofthedaymotivation #thoughtofthedaythursday #thoughtofthedaytuesday #thoughtofthedaymotivational
6. What You Ate
Everyone loves a bit of food porn on Instagram. Maybe you went to a nice restaurant recently or had some amazing street food and snapped a pic. Now’s your time to share it!
Relevant hashtags: #food #foodporn #foodie #instafood #foodphotography #yummy #foodstagram #delicious #foodgasm
7. Throwback
I love a good throwback photo. Doesn’t everybody?
Let your followers really get to know you by sharing an old photo.
It also makes it an easy piece of content for slow days, as you don’t have to create anything new.
Relevant hashtags: #throwback #tbt #throwbackthursday #memories #flashback
8. Favourite Book
Are you reading a great book right now that you would love to recommend? Or do you have an all time favourite book that you believe other people might also feel nostalgic about?
Take a pic of your book and share it with your followers. This is also a good one if you have any affiliate links to books.
Relevant hashtags: #bookstagram #booklover #bookworm #instabook #bookish #bookaddict #bibliophile #bookstagrammer #libro #booknerd #bookshelf #bookaholic #booklove #booksofinstagram #bookphotography
9. Currently Watching
Something that connects a lot of us across the board is current binge worthy TV and popular films. Get your audience engaging with your Instagram by posting a picture of you watching something new and ask if anyone else is watching.
Relevant hashtags: #watching #netflix #instawatch #bingewatching
10. Your City
It’s actually quite fun to be a tourist in your own city. Go and explore it like a visitor would and take lots of pictures. You can use these pictures on your Instagram for several different posts.
This one is also good for coming up on local hashtags, which if you run a local business you should definitely utilise.
Relevant hashtags: cityscapes #citytrip #citytour #citywalk #cityscape #citylights #cityview #citygirls #cityunit #citybestpics #city_explore #citylimitless #cityliving #citycenter #citygrammers #citylife #citykillerz #cityphotography
11. Your Family
Your audience can’t get to know you any better than they do when you post about your family. Whether that’s your significant other, your big family with all the kids or your pets.
Give people a look behind the curtain of your life.
Relevant hashtags: #familyportrait #familyiseverything #familyfun #familyphotography #familybonding #familymatters #familyportraits #familytime #familymoments #familyweekend #familyfirst #familyphotographer #familyphotos #familylife #familyforever #familylook #familylove #familygoals #familyphoto #familydinner
13. Inside Your Bag
Give people a peek inside your bag and show them what you take out with you on a daily basis. Even better if you make it relevant to your business.
Relevant hashtags: #insidemybagchallenge #insidemybagtoday #insidemybag #whatsinmybag #whatsinmybagtoday #whatsinmybagnow
14. Behind The Scenes
Behind the scenes work really well if you run a business or you coach people in some way. It shows people how you work and what their experience will be like with you if they work with you.
Relevant hashtags: behindthescenes #behindthescenesqueen #behindthescenessunday #behindthescenesfun #behindthescenesphotography #behindthescenesphotos #behindthesceneslook #behindthescenesshot #behindthescenessaturday #behindthescenesthursday #behindthescenes_ #behindthesceneshot #behindthescenesphoto #behindthescenesshoot
15. Sneak Peek
Show off a sneak peek of an upcoming project or product you’re launching. Get your followers excited about it before you launch.
Relevant hashtags: #preview sneakpeek #sneakpeeksunday #sneakpeeks #sneakpeekage #sneakpeeksaturday #sneakpeekphotography
16. A Quick Tip
One of those Instagram photo ideas that works best with a good caption.
Sometimes though, people are too busy to digest an 8 paragraph long caption and would rather something quick and easy to absorb.
Share a quick tip with a photo example.
Relevant hashtags: #tipster #tip #tipsandtricks #tipoftheday #tips #tiptuesday
17. Latest Haul
Especially good if you’re a fashion or beauty blogger. Sharing your latest haul a) shows off your good taste b) shows people what you can get for a set budget and c) appeals to peoples general nosiness.
Relevant hashtags: #haul #makeuphaul #heavyhauler #haulover #primarkhaul #hauling #hauler #ketohaul #thrifthaul #plannerhaul #hinchhaul #haulternative #heavyhaul #haulage #skincarehaul
18. Your Current View
Show off the view out of your window or from where you’re sat and let people see things from your perspective.
Relevant hashtags: #viewfrommywindow #viewfromabove #viewoftheday #viewfromthetop #viewpoint #hikingviews #view
19. Work In Progress
This is kind of a behind the scenes type post but showing a work in progress can be inspiring for your followers. Show them it’s not as easy as it looks and it takes time and dedication to do what you do.
Relevant hashtags: #wip #cosplaywip #wipart #crochetwip #wipwednesday #workinprogressartwork #workinprogress #workinprogresstattoo #workinprogresssss #workinprogresspainting #workinprogressart #workinprogressshot #workinprogressdrawing #workinprogresswednesday #workinprogresscosplay
20. Your Office/Desk
Show them where the magic happens. I love a good bit of desk/office inspiration. Just make sure you’ve tidied up a bit and give your desk a good dusting!
Relevant hashtags: #officestyle #officeviews #officegoals #officeinspiration#officespace #officedecor #officeinspo #officelife #deskgram #desksetup #desksetups #deskgoals #deskdesign #deskinspo #desk #deskdecor #deskorganization #deskspace #deskorganizer #deskinspiration #workdesk
21. Your Favourite Business Tool
This is a good opportunity if you’re an affiliate blogger or influencer. You can post a picture of your favourite tool and describe why it’s made such an impact on your business.
Relevant hashtags: toolsofthetrade #toolsofthetradechallenge #toolofthetrade #toolsofthetradethursdays #toolsofthetradetuesday
22. Reviews & Recommendations
Either a review of a product you love or a client review for your own business. A lot of people rely on recommendations and if you’re an influencer, you probably will need to review products anyway.
Relevant hashtags: #recommendedseller #recommendedreading #recommended #highlyrecommended #recommendations #recommends #recommendedbooks #bookrecommendations #recommendation #recommendedfood #recommendedshop #recommendedreseller #recommendedread #recommendedbook #travelrecommends #recommendedproduct #recommendedplace #recommendedreads
23. Case Study
This shows your followers just how your service/product works and how progress happens.
Relevant hashtags: #casestudyclub #casestudy #marketingcasestudy
24. Before and After
I love a good before and after photo and so do a lot of people on Instagram. This is another great way of showing off how your service works to prospective clients.
Relevant hashtags: #beforeandafterpic #beforeandafterphoto #beforeandafter #beforeandafterphotos #beforeandafterpics #beforeandaftertransformation #beforeandafters #beforeandafterchallenge
25. Share Your Story
Is your story inspiring? Will it help turn your followers into clients? Will it make people want to follow your Instagram?
Share it along with a photo of yourself.
Relevant hashtags: #mystoryoflife #mystoryisntoveryet #mystorycontinues #mystorymatters #mystoryisntover #iwritemystory #mystorymylife #followmystory
26. Your Latest Work
Keep your followers up to date with what you’re doing and share a photo of your latest work.
Relevant hashtags: #latestdesign #latestdesigns #latestupdates #latestpicture
27. A Loved One
An appreciation post of a loved one on Instagram will go a long way to show your followers the kind of person you are and how well you treat people in your life.
Relevant hashtags: #appreciation #selfappreciation #appreciationday #appreciationpost #staffappreciation
28. A Favourite Drink
Share a nice picture of your favourite drink.
Relevant hashtags: #drinkstagram #drinkup #drinkcraft #drinklocal #drinkoftheday #drinkspecials #drinkhealthy #drinkin #drink #drinkcoffee #drinks #drinkers #drinkporn #drinkwater #drinkclean #drinkfresh #drinkdrankdrunk #drinkswithfriends #drinking #drinksofinstagram #drinkware
29. Share Your Favourite Recipe
If you enjoy cooking and sharing food photos, you could post a quick recipe.
Relevant hashtags: #recipesharing #veganrecipes #recipeblog #recipeideas #recipetesting #recipes #healthyfoodrecipes #whole30recipes #cakerecipe #smoothierecipes #smoothierecipe #vegetarianrecipes #recipe #ketorecipes #ketorecipe #recipeoftheday #easyrecipes #instantpotrecipes #souprecipe #saladrecipe #healthyrecipe #healthyrecipes #recipeshare #weightlossrecipes
30. Feature Another Account
Not only does this make for easy content but it also gets some of their followers to come to your account if you’ve tagged them, or if they share.
Relevant hashtags: #featurefriday #whotofollowoninstagram #whotofollow #whotofollownow #whotofollowwednesday #whotofollowin2020 #whotofollowwednesdays #whotofollowfriday #whotofollownext #whotofollowtoday
31. Favourite Local Place
One of my favourite Instagram photo ideas is to how off your favourite local spot. You could do this for a few places. So favourite natural spot, favourite coffee shop, favourite place to eat etc.
This can also help you make local business connections.
Relevant hashtags: #locallove #local #localguides #localguide #localbands #localcoffee #localbusiness #localeats #localart #localbrand #localhistory #localfood #localmusic #locals #localmarket
32. Share A Truth
Be honest and engage with your followers by sharing a truth. It can be a big realisation you have had or a simple confession about how you’re feeling right now.
Relevant hashtags: #truthhurts #truthistruth #truthis #truthseekers #truthbetold #momtruth #truthserum #truthbombs #truthtalk #truthoflife #truthtuesday #truths #truthmatters #truthbomb #truthteller #truthseeker #truthquotes #truth #truthful
33. Talk About A Goal
A great way to find out which of your followers are on the same page is to share a goal you have. It’s always inspiring to watch people work on their goals and achieve them, so you can share your progress along the way.
Relevant hashtags: #fitnessgoals #goaldiggers #goals #goalsetter #goal #travelgoals #goalsetting #goaldigger #goalcrusher #goalgetter
34. What You Love About Your Job
A nice way of getting your followers involved in your work is to show them what you love about your job.
Relevant hashtags: ilovemyjobtho #ilovemyjob #ilovemyjobthough #ilovemyjobaf #ilovemyjobeveryday
35. A Service Or Product You Provide
What’s the point of having followers and working hard at your Instagram account if you don’t talk about the services you offer?
Relevant hashtags: #marketingservices #seoservices #services #websiteservices #creativeservices #digitalmarketingservices #virtualassistantservices #businessservices #webservices
36. Something Or Someone That Inspires You
Share a picture of someone or something that has inspired you.
Relevant hashtags: #inspiredbypassion #inspiredby #inspiredbylife #inspiredbythis #inspiredbyyou #inspiredbylove #inspirationoftheday #inspirations #inspirationalwomen #inspirationdaily #inspirational #inspiration
37. A Group Selfie
Whether it’s friends, family or colleagues. A group selfie shows your followers the social side of your life.
Relevant hashtags: #groupselfie #groupselfiesarethebest #groupselfiegamestrong #groupselfiesarehard #groupselfieattempt #groupselfies #groupselfiesrock #groupselfiesfordays #groupselfiestruggles #groupselfiequeen #groupselfiemaster #groupselfieee #groupselfieskills #groupselfiesunday #groupselfiesuccess #groupselfietime #groupselfienight #groupselfiee #groupselfie #groupselfiegoals #groupselfiesaturday
38. An Action Shot
Show your followers what it looks like when you’re working / enjoying you favourite hobby etc.
Relevant hashtags: #selfieintheaction #selfieinaction #actionselfie #selfieaction #selfiecaughtinaction #someselfieaction #lilselfieaction #alilselfieaction #selfienaction
39. Trying Something New
When you try something new, document it for your Instagram feed.
Relevant hashtags: #newesthobby #newhobbymaybe #newfavoritehobby #newhobbyperhaps #newfoundhobby #new_hobby #mynewhobby #newhobbyalert #anewhobby #newhobbyfound #newhobbyofmine #newhobbywhodis #newhobbyinthemaking #newhobbys #newhobby
40. Something You Can’t Live Without
Share something you absolutely can’t live without and ask your followers to share what their thing they can’t live without is.
Relevant hashtags: #cantlivewithoutyou #cantlivewithoutfood #cantlivewithoutmusic #cantlivewithoutthem #cantlivewithoutem #cantlivewithoutart #cantlivewithoutu #cantlivewithoutbooks #cantlivewithoutdessert #cantlivewithoutpizza #cantlivewithoutmyheart #cantlivewithoutus #cantlivewithoutme #cantlivewithoutit #cantlivewithoutdogs #cantlivewithoutmakeup #cantlivewithoutthis #cantlivewithout #cantlivewithouteachother #cantlivewithoutmyradio #cantlivewithouthem #cantlivewithouttea #cantlivewithoutlashes #cantlivewithoutcoffee #cantlivewithoutcats
So there you have it, 40 Instagram photo ideas you can use to keep your content fresh and up to date.
Don’t forget to share this post if you found it helpful and download the Instagram Photo Ideas PDF from the free resource library, so that you can refer back to it later.
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